How To Grow On YouTube Using SEO (Setup Your Titles, Descriptions, Tags, & Thumbnails!)

This article is going to show you exactly how to optimize your titles, descriptions, tags, and thumbnails on YouTube, so you can grow your very own YouTube channel using YouTube Search Engine Optimization. YouTube is the 2nd largest search engine in the world, and thus, if you master SEO on it, you can have some serious traffic coming to your videos. This is helpful for small YouTuber’s trying to gain an audience as well as brands who want to get their message across on YouTube without having to spend hundreds of thousands of dollars on ads to do so. Anyway, without further adieu, let’s get into how to optimize your titles, descriptions, tags, and thumbnails for high rankings on YouTube search results.

Titles

First, let’s talk about titles. Titles are the first thing that many people see when they find your video. In the same regard, they are the first thing that search engines also see, so they are very important when it comes to growing your channel and ranking well in YouTube search results.

With that being said, how should titles be formatted? Titles need to very clearly reflect what is going on or happening in a video while at the same time standing out and drawing people into the channel. An example of this is if you’re going to make a video= about getting the most of your Macbook, rather than just naming it “Get The Most Out of Your Macbook”, which is a very dull title, you would instead name it “Get The Most Out Of Your Macbook (5 Tips To Help You Get More Done W/ Your Macbook!!)”. This title stands out much more, and it will most defiantly bring in more people to your video.

Now, you need make sure your video can subjectively live up to that title as well, so you would want to have 5 tips that would help people get more done on their Macbook. If not, you need to use a different title as titles MUST accurately reflect what is going on in the video. If they do not, your video can and will be taken down from YouTube.

One last note about titles involves titles of a series. Since YouTube’s search engine recognizes the beginning of titles first and uses them as the most important keywords, this is what needs to be first in series. You don’t need to put the name of your series first in a title. For example, a title should be “THIS VIDEO IS AWESOME!! – Series Ep. 1” not “Series Ep. 1 – THIS VIDEO IS AWESOME!!”.

Descriptions

Descriptions are the most important part of a video when comes to ranking in search engines. This is because they can be loaded full of relevant keywords to help people find your videos. They also help search engines more accurately identify what is going on within you video. If you don’t utilize descriptions correctly, you are seriously missing out on a MAJOR factor of ranking well on YouTube search results.

Descriptions should be done as follows:

  1. A short description of the video that explains what goes on in the video in about 3-5 sentences
  2. Any links relevant to the video such as sponsors that are mentioned within the video, download links, etc.
  3. Links to your social networks
  4. Affiliate/Sponsor links not related to or mentioned in the video
  5. Other miscellaneous links
  6. Any music that was used in the video that needs to be credited in the description
  7. A long “About this video” description that explains in detail what the video is about in one to two paragraphs

An example of this style of description can be found on this video, and I have included a template that you can use to make these descriptions below. Please note, that you will need to change the long description and short descriptions of the video for your own video, and you may have to take out or add social media links depending on what networks you use. Additionally, you may not have any sponsors or links directly related to the video. If that is the case, you will need to remove those as well. Basically, this is just a guide. Tear it apart or change it as much as you wish just always keep the short and long descriptions exactly where they are – first and last.

Click for the description template!

This is the short description where you will talk about the video in three to four sentences. This has to bring people in and draw them to your video, so make sure you put some time into and make it as good as possible. If done correctly, this can have tons of positive effects on your channel, and it can bring in new people to your videos who will hopefully stay and become long lasting subscribers.

Link Relevant To The Video:
Link Relevant To The Video:
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Previous Video:
Previous Video:
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Subscribe!: http://NicsGames.com/YTSubscribe
Twitter: http://Twitter.com/NicsGames
Facebook: http://Facebook.com/NicsGames
Blog: http://NicKing.xyz
Get Partnered Today!: http://NicsGames.com/DBTV
Email: Nic@Crysis.tv
——————————————————–
Sponsor Link:
——————————————————–
Sponsor Link:
——————————————————–
Sponsor Link:
——————————————————–
Sponsor Link:
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Music Used In Video
Approaching Nirvana
http://youtube.com/user/approachingnirvana
Check them out on iTunes: http://bit.ly/1aw7TkY

Music by Popskyy
http://twitter.com/Popskyy
Buy his music!: https://popskyy.bandcamp.com

About this video: This is the long description. This is where you need to explain in great detail what is going on in your video. Make sure that everything is covered, and that it is thorough. This is extremely important as it helps search engines know exactly what is going on in your video, and for that reason, they will be able to rank your video more accurately. It needs to be AT LEAST two paragraphs and as in-depth as possible. Just for the sake of example, I am going to copy and paste this same paragraph again.

This is the long description. This is where you need to explain in great detail what is going on in your video. Make sure that everything is covered, and that it is thorough. This is extremely important as it helps search engines know exactly what is going on in your video, and for that reason, they will be able to rank your video more accurately. It needs to be AT LEAST two paragraphs and as in-depth as possible.

Tags

Tags are what helps define what search terms your video ranks for. While they have no effect outside of YouTube, they have helped me tremendously in getting some harder to get search terms, and they are very important.

Tags work like this. You need to start narrow. For example, you would start by putting the exact title of the video you uploaded. After that, you need to start working your way down to be more and more broad, so next, you could put a different versions of the title of your video moving on to something super broad such as just the title of the game you are playing.

Be sure to keep your tags relevant to the video in some way though. Failing to do so breaks the YouTube terms of service/community guidelines, and thus, can and will get your channel a strike if not completely shutdown all together.

It is important to note that you need to fill the tags box until you can no longer add tags. The max amount of characters you can have in tags is 500, so you want to be sure to ALWAYS hit that limit. The more tags you have the better.

Thumbnails

Thumbnails have ZERO effect on where your video will rank in search engines. With this being the case, why am I mentioning them in an article all about search engine optimization? Well, the answer is simple.

It doesn’t matter how high you rank in search engines. If your thumbnail doesn’t look appealing and draw people in, you’ll be skipped over for the guy in 2nd place whose thumbnail does look good.

So, how do you make a good, appealing thumbnail? Luckily, it’s not too difficult, and I’ve got another article on just that which can be found here: http://NicKing.xyz/YouTubeThumbnails

What Not To Do!

There are somethings people will tell you when it comes to YouTube SEO that is either outdated or simply false. A lot of these things will get your channel a strike if not completely shutdown altogether. Thus, here are four things that you should not do when SEOing a YouTube video.

  1. Don’t put your tags in your description: This is spam and will get your channel completely shutdown.
  2. Don’t list keywords in your long or short descriptions: This is an obvious spam technique. Just describe your videos naturally in your descriptions. The keywords will fill in as you do.
  3. Don’t do anything in your titles, descriptions, or tags, that doesn’t accurately reflect your video: If something doesn’t reflect the video you are working on optimizing, then don’t put it anywhere. It is spam and will get you a strike.
  4. Don’t copy-paste long and short descriptions from video to video: Write new long and short descriptions for every video you post. Not doing so defeats the purpose of SEO and also in rare cases can be considered spam.

And there you have it! Using these methods I have grown my YouTube channel to over 100,000 subscribers and more than 16,000,000 total views. Let me know in the comments below if you found this article helpful OR if you you think I missed something that should be added. I’m always looking for your feedback!

Nic King Written by:

Nic is a serial internet entrepreneur, and you have happened upon his blog. Here, you'll find his ramblings about everything from YouTube, to mindset, to business, to life in general.

One Comment

  1. February 9, 2016

    Thank you! Cant wait to put these things into action!

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